Effective and Results Driven Marketing for Building Trades and Construction Companies...
As a Building Contractor of whatever size, the marketing issues that directly affect your growth and success are essentially the same.
Yes you need to attract initial business, but then you need a marketing structure that enables the processing and building of long term relationships with the right kind of clients, that in turn generates a referral system to grow your client base through word of mouth and recommendation. |
The strategy varies from contractor to contractor and needs to be individual to your business and your specific objectives, however, the tools are often a combination of the same - an effective [lead generating] website, Social Media and e-Marketing system that converts users into [the right type of] enquiries and the ability to keep close to your clients after this point so that they grow with you and you grow with them.
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